What type of audience is your website attracting?

What type of audience is your website attracting?

What type of audience is your website attracting? Google Analytics has the answer!

Do you want to know more about your website visitors?

Do you want to establish the Demographics and Interests of your visitors?

Google Analytics can offer us important insights into user behaviour on our websites – where our visitors come from, how they engage with our website content and which pathways they take.

Audience Insights lets you take an in-depth view of your audience, and see the potential size and relevance of individual audience segments.

These insights will help you to understand if your marketing is reaching the right audiences, which groups convert best and the highest value interest categories.

Understanding your audience is essential to any business. No matter what industry you’re in or how you approach your marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.

With the right insights, you can modify your approach, anticipate your customer needs, and create a superior user experience.

We have provided a breakdown of what data is found in the Google Analytics Audience section and how it can apply to your online marketing strategy.

Overview: A top-level view of user metrics.

Demographics: The Demographics Overview breaks down your visitors by age, gender.

Interests: Curious what your website visitors are interested in? The Interests Overview will show you just that.

Geo: The Geo section covers the language and location of your website audience.

Behaviour: The Behaviour section includes detailed category reports; New vs. Returning Visitors, Frequency and Engagement Comparisons of new and returning visitors. You can also find out how often return visits occur and how long visitors spend on your site.

Technology: If you want to learn more about the browsers, operating systems and Internet service providers your visitors use when visiting your website, take a look at the Technology reports

Mobile: The Mobile Overview shows you the number of desktop, mobile and tablet users use when they visit your site.

Custom: You can use Custom Variables to extend the scope of your Segments.

Benchmarking: Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data.

Users Flow: If you’re curious about the path your visitors take through your website, you can find it in the Users Flow.

Demographics & Interests

This month we take a deeper look at Demographics and Interests. Demographics and Interests data provides information about the age and gender of your tadalafiltablets.net visitors, along with the interests they express online and their purchasing activities.

Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to your site. You would have no idea whether you were reaching the target market you thought you were.

Understanding your audience in terms of gender, age, and interests lets you also understand the types of creative content you need to develop, the kind of media buys you should make, and the type of audiences you need to focus on for marketing campaigns.


The overview below gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing Gender on the right.


You can even break the Demographic data down even more to answer more specific questions i.e. how many of these visitors were new visitors, what are the bounce rates and how long do visitors spent on your website.


As well as Age and Gender, Google Analytics can also show us what our audience are interested in elsewhere on the Web. This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more.


To make the Demographics and Interests data available in Google Analytics, you need to:

  • Update Analytics to support Advertising Features
  • When you enable Advertising Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from anonymous identifiers (app activity)
  • Adhere to the Google Analytics Advertising Features Policy
  • Enable the Demographics and Interests reports

Google Ad Words

Analytics uses the same age, gender, and interests categories that you use in AdWords to target ads on the Google Display Network. For advertisers, this parity between products lets you explore the data in Analytics, and then put your findings to work in AdWords.

With the above Google Analytics data you can start making great data-driven improvements to your website. It’s time to move away from guesswork and let Google Analytics tell you who is coming to your website and how you can help them get the most from it.

If you’re looking at using Google Analytics to re-visit your marketing campaigns and would like a professional marketing team to work with you please contact me.

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